Leading Social Media & Content Strategy for a New Music App
CORE ACHIEVEMENTS
Spearheaded Social Media Strategy
Achieved 5000 followers in 3 months
Ideated and Directed Long form content series
Lead Social Creative
Social Media Strategy
Developed a brand manifesto
Positioned brand as a disruptor and researched brand with similar archetypes
Developed some rules and guidelines to define the look and feel of the brand
Truth or Dare Content Series
In line with brand’s core values “Artist Guardianship” developed a content series to engage subscribers until app launch and demonstrate authenticity
Developing Viral Content
….And of course creating viral content for socails